Sourcing1 focuses on the following characteristics - Brand Awareness, Brand Building, Brand Advocates and Brand Monitoring. Customers still associate logos and marketing materials with a company’s brand, but branding encompasses so much more to our clients.
Branding begins with the answers to these questions:
Who are our clients’ customer?
Who is their audience?
What problem does branding solve?
What makes our clients different?
Notice Sourcing1 does not ask for a client’s favorite color or font? Branding is about establishing an identity that helps facilitate our clients growth and sustainability as a business – brand building.
Jon Wuebben, in his book Content is Currency, defines brand building as:
“The notion of establishing a familiar presence, having a standard way of doing things, and establishing a level of confidence in the minds of our clients’ customers.”
Who our clients are talking to - target audience
What our clients are saying and how they saying it – content
How it’s received – marketing channels
The outcome – measurement